Discover more from DevRel newsletter from Richard Rodger, CEO of Voxgig
Searching. How to find the right people & skills in DevRel.
Talk to the experts. Let Adam DuVander and Louise Ogilvy guide you.
Continuing to exuberantly explore Midjourney, our cover image this week attempts to depict the searching that takes place as we all try to unlock the potential in our businesses.
Adam DuVander - author and principal consultant at EveryDeveloper
Do you sell software? Is your marketing strategy developer first of developer enabled? Listen to Adam and I discuss the differences and tease out some really effective and not cost the earth actions that need to happen for each audience.
A question I asked Adam, surely the marketing department in a company should be able to figure out the audience and create the right messaging and communications? Adam points out, as really we all know deep down, developers are a different audience. If a company gathers their developers and marketers together, the developers will talks about the features, and the marketers may not grasp all of the scenarios in which the software could be useful.
So bring in DevRel. A developer relations professional will:
understand the product
create the right documentation
imagine & present use cases to attract discovery by your target market
But don’t take my word for it, listen to Adam explain.
Louise Ogilvy, Specialist Recruiter for DevTools companies
And if you need help recruiting specialist roles in your software, especially developer tools company, Louise Ogilvy is the person to help you sniff out the best talent. I was so happy to talk to Louise as I feel it’s important to hear from all parts of the DevRel ecosystem to really understand the challenges and opportunities for us all in this specialist profession.
Reflecting Adam’s theme of specialist skillsets, Louise identifies people for specialist roles across a company’s product journey from product design, build and go to market.
We had a fascinating chat, with Louise’s positivity about the ecosystem and her observations on investor interest (including naming some VCs dedicated to Dev Tools companies) providing a boost in the arm!
Listen to Louise’s insightful takes on the old chestnut of metrics in DevRel. She comes from it from a fresh point of view and its very developer centric. I welcome this view.
Each week on our Fireside with Voxgig podcast, we bring the views and experiences of developer relations professionals and those working in tandem with these professionals, all in the name of making software and software products and services better.
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